FROM THE HEARTLAND TO HYGGELAND
Lulie grew up in small-town USA near the border between Illinois and Iowa, where the mighty Mississippi river runs. Lulie’s family has owned the town’s Diner for over 30 years. Her mother has been diligently cooking delicious food for the town’s population of under 5,000 for decades, she even knows the exact way her loyal patrons like their food cooked. Lulie grew up working at her family’s diner too, and has been serving customers since she was a teenager and all the way through college, where she got a teaching degree.
The friendly atmosphere that characterize diners in the US, real buttermilk pancakes and crispy bacon for breakfast, creamy shakes and juicy burgers – it was always missing here. It didn’t take much convincing to get Lulie on board. It turns out that she had been missing all of the same things as Sam, especially the social aspect of being in a diner. So, with the entrepreneurial spirit of any red-blooded American, she told Sam that it was now or never!